3 Things Gen Z Expects From Your Enterprise’s Video Content

By on June 29, 2020

For years, you’ve probably been reading about how to adapt your company to the influx of millennial employees — and now, it’s time to do the same for the next generation, Gen Z. These young adults were born in the late 1990s and early 2000s, and many of them have recently graduated or will soon graduate from college. Many of these students’ had an education like no one before them, one in which video content and other tech tools shaped almost every aspect of their studies.

As of this year, Gen Z employees make up almost a quarter of the workforce. Your enterprise needs to prepare to meet the needs of this group in order to build and maintain a cohesive and effective workforce.

What you need to know about how Gen Z consumes video content

Unlike millennials, Gen Z employees don’t remember a time before the digital world impacted every aspect of school, work and leisure. That means they have different expectations and preferences for how to learn, work and collaborate.

To best prepare to hire or work with Gen Z employees, you need to understand their educational experiences. Many of these students have taken classes using the “flipped classroom” model, a combination of face-to-face interaction between the teacher and students and independent study outside of the classroom. This independent study time often includes a mix of short-form educational videos and interactive online activities. These students are used to self-directed learning with video content and know how to use it to learn and retain information.

A Pearson study released in 2018 found that Gen Z students preferred video learning to in-person group activities and books. This means that, in order for Gen Z hires to succeed at your company, you need to be prepared to manage incoming college graduates with video content that is convenient, focused and engaging to give them the experience they are looking for.

Convenient Video Content

According to a LinkedIn survey of learning and HR professionals, nearly half of Gen Z prefers “a fully self-directed and independent approach to learning.” This generation wants to be able to learn at their own pace, and at times that are convenient to them. That means mobile. When creating your video content, consider if your employees could watch it on the bus or train as they commute, or even waiting in line at a store.

In addition to the convenience of mobile learning, Gen Z employees want to be able to search within videos to get to the parts they really care about. Ensemble Video has captioning and transcription to provide both accessibility and also searchability.

Focused Video Content

Gen Z employees aren’t looking for all-day training sessions — they want to get their information through snackable video content. If you want higher engagement and recall with employee training materials, try creating videos that are between 5 and 10 minutes long. Get straight to the point with direct, actionable information. Your Gen Z employees will appreciate being able to fit these videos into their busy schedules, whether they watch them between work meetings or while waiting to pick their kids up from daycare.

Creating snackable video content may be an adjustment for your team if you’re used to working with longer-form video materials, but once you make the transition, you’ll find it also requires fewer resources and less time from your team. You can use a tool like Ensemble Video’s Enterprise Video Platform to create, manage and publish a library of snackable videos in a simple and streamlined manner.

Engaging Video Content

Gen Zers are social and emotional learners and expect to be exposed to educational content in a variety of ways so that they can embrace the media that works best for their own personal learning styles. To help your employees retain the most from your video content, your business should use video with interactive elements to enhance engagement.

With a tool like Ensemble Video, you can incorporate checkpoints for understanding into videos, allowing employees to interact directly with your video content. For example, you could use these features to train employees on new company policies, and incorporate video quizzes to check for understanding.

Make Your Video Content Convenient, Focused and Engaging

Ensemble Video can help make your enterprise’s video content more convenient, focused and engaging. Want to learn more? Contact us today.


About Scott Nadzan

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